Warm 1 cup of milk to 110°F. Combine with sugar and yeast in a mixing bowl; let sit for 5-10 mins until foamy.

In another bowl, whisk together 3 cups of flour, ½ tsp salt, and the yeast mixture. Add ¼ cup melted butter and 1 beaten egg, mixing until a soft dough forms.

Knead the dough on a floured surface for 5-7 minutes until smooth. Shape into a ball, place in a greased bowl, cover, and let rise in a warm area for about 1 hour.

While the dough rises, blend 8 oz cream cheese, ½ cup sugar, 1 tsp vanilla extract, and 1 tsp cinnamon until smooth. Fold in 1 cup chopped strawberries.

After the dough rises, roll it out to an 18x12 inch rectangle, spread filling on top, roll tightly, and cut into 12 slices.

Place rolls cut-side up in a greased baking dish, cover, and let rise for 30-45 minutes. Preheat oven to 350°F.

Bake rolls for 25-30 minutes until golden brown.

Prepare glaze by whisking together 1 cup powdered sugar, 2 tbsp milk, and 1 tsp vanilla. Adjust as needed for drizzling.

Once baked, let rolls cool for 10 minutes, then drizzle with glaze and top with additional chopped strawberries.